The wild Atlantic salmon is seen as a symbol of provincial heritage; it prominently crowns our coat of arms. It has earned our admiration through hard and honest work.  

Wild Atlantic salmon showcase innovation through their remarkable adaptations, life cycle, ecosystem contributions, and from the ongoing efforts to conserve and protect them. Their existence brings to light the importance and need for innovative approaches to balance human activity with the preservation of these incredible creatures and their habitats. 

Just as the Atlantic salmon embark on long, challenging journeys to find suitable environments for growth and reproduction, entrepreneurs take risks and face obstacles to establish and grow their solutions.  

Like the wild Atlantic salmon, businesses must adapt, collaborate, and persist in their journey to reach new heights. This folk-art inspired ceramic plate serves as a reminder that in the ever-changing business landscape, resilience, innovation and a commitment to sustainability are the keys to enduring success. 

Katherine is a curiosity-driven potter and multi-media maker from Fredericton, New Brunswick.